Value definition

Every client has a different perception of what you stand for and how you might provide value to them, both at an individual and organisational level.  Therefore it is esssential to understand the needs of markets and buyers before you can create your value proposition, as well as accurately price it.

Value maps help you identify points of difference (or "value accelerators"), the size of the differential between you and your competition, and areas to invest developmental resource.

Value maps are also useful in facilitiating a wider brand discussion within professional services firms.  When this analysis is combined with a competitor assessment it draws out unique points of difference and a "brand story" - a way that everyone in a firm can frame what they do and how they work with clients.