Sales campaigns

Our approach is geared around an extensive track record of building and delivering sales campaigns in professional services, and a method which coaches the fee-earners into improving their confidence and ability to generate appointments and 'new work wins'.

Value proposition development

Record Associates helps to identify what you have to offer and the value clients will get from your proposition.  We work to identify points of differentiation that make your offer more compelling than the competition and then package it together into a camapign which has a number of ways of communicating the message to the target audience.

Lead generation

We will help you identify a realistic target list and the criteria will have helped build the list.  We offer a technology solution, Screama, which will help you generate leads through your email channel and a telephone sales service which will generate appointments for you from the targets.

Coaching

Campaigns will only succeed where fee-earners are engaged and motivated to both contribute and follow through campaigns.  We use a coaching approach to help them get more from the time they have invested or are asked to invest.  This approach increases confidence and gets better return on investment from the campaign through an increased number of appointments and new work won.