Email marketing software
Record Associates is a licenced distribution for Screama, a cutting-edge piece of software which turns normal business emails, both to external clients and internal staff, into a smart channel for marketing, internal communication and sales lead generation.
Screama enables you to design marketing campaigns which drip feed information to groups of clients/targets/staff using email. Tailored signatures are automatically appended to emails which:
- sell your capability (product, service, geographic, etc)
- remind audiences of dates and things to do
- discover client views and encourage response
- educate clients on hot issues or regulatory changes
- comply with privacy, regualtory and company standards
If any email recipient then clicks through to more information via these email signatures you will recieve an alert. Consolidated management information enables you to measure the value of these email signatures.
The software also tracks recipients who click on any hyperlinks which are embedded in your email.
Sales lead generation
Screama generates sales leads because every email signature has embedded links. If the recipient clicks on a link when they are interested in the content, then the sender (or a nominated 3rd party) recieves an alert that they have expressed an interest in that item. Not only does this help your knowledge of that person's interest areas but it also helps you have a sales conversation with them.
Internal communication
Screama helps break down internal silos that can exist in professional services firms. Campaigns which communicate across departments, offices, sector groups or staff levels can be built with messages that are relevant to the sender and the reciever. Greater awareness of information across firms helps cross-selling, staff engagement and motivation.
More information can be found at www.screama.com