Pitching to Win

We provide ad hoc and regular support to clients on major bids. Our results speak for themselves - 72% of bids we support are winning bids.  We bring an added level of rigour, insight and organisation to your bid team and get them working together creatively. 

Major tender support

We work in three key areas. Firstly we ensure that content is focused, competitive and relevant to the real needs of the client not simply a 'show and tell' of technical ability and teamsheets. Secondly we find the most effective and powerful structure to communicate your value proposition and 'why buy' messages. Finally we coach your internal team to be confident, compelling, engaging and creative.

Where relevant we make use of creative visuals including powerful graphics (including CGI), models and movies video. We also capture and provide instant video playback to enable presenters to review their own performance, amend as necessary and witness improvements as they occur.

Bid review

We undertake assessments and audits of bid documents to identify: 

  • how your bid documents match against best practice - qualitative and qualitative assessment of bids and overall success rates set against competitive benchmarks in the profession services sector
  • review of bid skills, process and tools - what you have in place, how widely they are used, their quality, stage of development, skill sets (professional, BD and PA), etc. to enable the bidding process to be as effective as possible

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    Making selling stick

    Managing Partner Oct 09

    Pricing: the bottom line of client satisfaction

    Professional Marketing Mar 08

    Pitching: on brand and on time

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    Latest news

    February 2010's newsletter

    This discusses how to refocus the business planning process around value propositions.  It includes frameworks you can use and ways to identify unique differentiators.  Click here [More]